This was made apparent to me when Edna Morris
was named interim executive director of the James Beard
Foundation.Morris, as anyone who
reads this publication probably knows, was the president of
Red Lobster. She was a founder of the Women's Foodservice
Forum and, in general, a major player in the foodservice
world.
Some of Beard Foundation's staff said they
never had heard of her until she was named director and they
were concerned that someone from such a "pedestrian" chain
was darkening the exalted doorstep of the Beard House.
I wanted to tell them that their lack of
knowledge about Morris was a shortcoming on their part, not
hers, but I couldn't figure out how to do so politely. So
instead I simply pointed to the power and influence that Red
Lobster commands and to its ability to drive the global
markets for lobster and shrimp.
Despite the disdain with which many people
in the fine-dining world hold chain restaurants, a few
chains actually have cooked at the Beard House--one of many
signs that mainstream chains and high-end independent
restaurants actually do inhabit the same universe.
Not Your Average Joe's, a casual chain in
Massachusetts that now has 10 units, cooked there a few
years ago. And chefs from The Oceanaire Seafood Room, a
seven-unit Minneapolis-based chain, cooked two of the best
meals I've had at the Beard House.
The Beard Foundation added a new award
category this year for outstanding restaurateurs.
Award committee member Michael Bauer,
restaurant critic for the San Francisco Chronicle, says:
"The award was conceived because of the changing
demographics of chefs. For example, people such as Todd
English, Michael Mina and Wolfgang Puck have multiple places
in many cities and aren't cooking behind one stove. However,
they still have raised national standards. The award seeks
to address this broader issue of traveling chefs."
And now you have fine-dining chefs using
tools that long have been used in the quick-service world.
For example, New York-based chef David
Burke worked with a flavor company to develop his bubblegum
whipped cream.
And of course the buzz-phrase of the
moment in the country's hippest restaurants is "molecular
gastronomy," which simply means using a knowledge of science
to make better food.
Chain restaurants have used stabilizers
and flavoring agents to do that for years. That fine-dining
chefs are using lecithin to make their foams stay together
longer is just a continuation of that process.
And, as Washington, D.C.-based chef Jose
Andres--himself an avid molecular gastronomist--says,
"Scientists are helping cooks learn the 'why' of things."
That, he contends, will make all food
taste better in the future.
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